FGC Awareness Booklet – Design, Illustration & Visual Strategy
FGC (Female Genital Cutting) is still a misunderstood and often tiptoed-around topic in Malaysia. MDFWC and MAU needed a booklet that could sit in clinics, right there next to the pamphlets about fevers, dengue, and pregnancy nutrition, and gently open up a conversation about the real harms and myths of FGC.
The challenge?
Designing something educational and approachable, informative and sensitive. A clear and compassionate visual language that feels safe to engage with.
Designing something educational and approachable, informative and sensitive. A clear and compassionate visual language that feels safe to engage with.
This is where my design brain and my “okay, let’s make this human” instincts teamed up.
Comic panels that depict real-life experiences of FGC, helping readers connect emotionally with the issue.
A timelapse of the comic artwork process.
The goal was to make the information feel human and relatable , not clinical or cold.
Dr.Hannah and I went through multiple revisions of the cover artwork, ensuring that the message is visually aligned with the message and comes across gentle but firm.
The design, calm layout, blue pea persona, and narrative illustrations , helps turn a sensitive subject into something readable, empathetic, and grounded in real experience.
This project reminded me that design isn’t just about aesthetics; it’s about carrying important messages with care.
Special thanks to Dr. Hannah Nazri of Malaysian Doctors for Women & Children whom without her direction and vision, would not see the completion of this helpful resource. To Firzana Redzuan, founder of Monsters Among Us for connecting us to this just cause. You can read the full booklet here